10 Powerful eCommerce A/B Test Ideas to try Today

Posted by Igor Varyvoda on 2018-03-04
Filed under: #cro

Fewer form fields

πŸ•“ Effort: minutes

πŸ“ˆ Impact: high

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This one is almost universally acknowledged, and ignored just as much at the same time.
Remember the last time you were greeted with a huge-ass 16-field form?
How did that make you feel?
Exactly. Don’t make your customers go through this challenge.

Shopify

No additional apps required. Just configure this in your settings.

WooCommerce

Booster for WooCommerce is a Swiss army knife which can help you configure this properly.

Sometimes, you just can’t get rid of this amazing amount of required fields in the form. This is rare, but it happens.
This leads us to the next test.

Multi-step checkout

πŸ•“ Effort: minutes

πŸ“ˆ Impact: high

If you’re using Shopify - you’ve been blessed by this by default.
WooCommerce, Magento and a bunch of other super popular platform users aren’t that lucky.
Here’s how a default WooCommerce checkout looks like:

You’ve got to be kidding me.

Try 360 photography

πŸ•“ Effort: days

πŸ“ˆ Impact: high


Just look at this beauty. No static photo can fully represent the gorgeousness of this product. And you are in full control. Know what that means? Exactly, 360 spins are proven to increase conversions by at least 27% (link to this long ass study here). Works best for apparel products, jewelry, tech products etc.
It’s powered by Sirv by the way.
Order 360 photography for a small set of your products and run tests.

Make reviews more prominent

  • πŸ•“ Effort: minutes

No Coupon Fields

πŸ•“ Effort: minutes

πŸ“ˆ Impact: high

Countdown timers

πŸ•“ Effort: minutes

πŸ“ˆ Impact: high

Urgent Next Day Delivery

πŸ•“ Effort: minutes

πŸ“ˆ Impact: high

Speak the language your customers do

This is the oldest advice in the book. Do your customer research.

Exceed expectations

This might include under promising on stuff. Be careful with this. Do competitor analysis first.

Increase website speed

  • Make your store website fast. Don’t forget about product pages, it’s highly likely that your visitors will land on those first.
  • Use Sirv to optimize images.

Add social proof

  • Reviews can go a long way. Use yotpo

Be transparent

  • Nobody likes bullshit.
  • Specify correct delivery dates and prices.
  • Always show the product you’re selling.

Capitalize on FOMO

  • Timers
  • Only 2 left
  • Buy before 14:00 to get same day shipping

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